A project about the ideals and the reality of the image of women in advertisements, taking a closer look at the ideals that promise status and acceptance in society. But some of these ideals can be dangerous and even harmful in their inachievability. Children can end up striving to grow up faster, culminating in „baby pageants“. Youthism might make people strive to be younger again. Adverts sadly still show women unrealistically thin, overly sexualised and anonymised. Some of these images were inspired by actual ad campaignes.

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